Exciting news from DENVER, CO – Today Rudy Project announced its multi-year partnership with TriUtah, the leading organizer of triathlon, running and endurance events in Utah.  Rudy Project will serve as the Official and Category Exclusive Eyewear and Helmet Sponsor for all TriUtah Events through 2014.

The Rudy Project sponsorship, which runs through 2014, includes category exclusive rights as the Official Eyewear and Helmet Sponsor for each of TriUtah's 10 events, including the Woman of Steel Triathlon & 5K, Moab Triathlon Festival, and their new Ultimate Triathlon Relay.

“Last year Rudy Project sponsored TriUtah and it turned out to be a fantastic partnership,” remarked Heath Kucera, Director of Events at Rudy Project North America.  “We’re excited to continue the partnership with one of the Rocky Mountain’s most experienced triathlon production companies,” added Kucera. 

“This partnership with TriUtah will give us the opportunity to impact Utah’s triathlon community with our award-winning products, such as the Wingspan helmet, the #1 helmet in 2011 in Kona at the World Championships and Triathlete Magazine Buyer’s Guide 2012 pick for Best Aero Helmet, prescription sports eyewear, and more,” said Paul Craig, President and Co-Founder of Rudy Project North America.

Since 1998, TriUtah has produced more than 80 events including triathlons, duathlons, adventure races, and running events.  Over the past 14 years, it has become the premier source of triathlon events, news, and information in Utah and surrounding states.

“It was a no-brainer to renew TriUtah's relationship with Rudy Project to continue offering our athletes quality gear and special offers,” said Chris Bowerbank, Co-Owner of TriUtah.  “Our athletes recognize Rudy Project as the industry’s high quality eyewear and helmet brand and we are proud to enter into this multi-year agreement with such an innovative, customer-oriented company,” added Bowerbank.

Rudy Project sponsors thousands of renowned organizations, events, athletes, and teams, including USA Triathlon, US Rowing, XTERRA, Pro Cycling Team Liquigas Cannondale, Triathlon Club of San Diego, professional triathletes Melanie McQuaid, Michellie Jones, Matt Reed, Sarah Haskins, Andy Potts, to name a few.